Lead Generation for Travel Agents — The Booking Magnet: Tour Finder | Laurel Robbins
Lead Generation for Travel Agents & Tour Operators

Your 24/7 booking assistant. Converts visitors at peak intent — while you sleep.

A custom AI Tour Finder that matches visitors to their perfect tour, captures their email, and adds them to your list — at the exact moment they’re ready to book.

Get the Tour Finder — from €997 → One-time build fee  ·  Optional monthly support available  ·  Onboarding call available
24/7Converts visitors while you sleep
89%of visitors who get recommendations click through to the tour page*

*Based on a case study with Monkeys & Mountains Hiking Tours

Frantic tour operator — lead generation for travel agents and tour operators
Sound Familiar?

You have great tours. Visitors show up. Then leave.

They landed on your site. They scrolled. They maybe even spent five minutes reading through your tours. Then they closed the tab and you never heard from them again.

No email. No enquiry. No way to follow up. Just another visitor who found you, couldn’t decide which tour was right for them, and moved on.

Choice paralysis is real — especially if you offer more than a handful of tours. Visitors who can’t find their match in 60 seconds don’t ask. They leave.

The Tour Finder fixes this. It engages every visitor, guides them to their tour, and captures their email before they go — automatically, every time.

Empty pipeline — the cost of poor lead generation for travel agents
Real Results 89% of visitors who receive tour recommendations click through to the tour page

That’s not a passive browse — that’s someone actively deciding. A visitor who receives a personalised recommendation and clicks through to a specific tour is the highest signal of buyer intent you can get. These are the leads you want on your list.

Based on a case study with Monkeys & Mountains Hiking Tours

How It Works

Your visitor arrives. Your Tour Finder captures the lead.

The entire funnel runs automatically. No manual work required on your end.

1

Visitor submits their email

They land on your page and enter their email to find their perfect tour. You capture the lead immediately — right at the start, before they’ve clicked anywhere else.

2

Your brand walks them through the questions

An automated email delivers their personalised Tour Finder — written in your tone, your voice, your style. The AI guides them through questions about dates, budget, experience level, and travel style using language that sounds like you.

3

They get a personalised recommendation — and head straight to that tour

Based on their answers, the Tour Finder recommends the specific tour from your catalogue that’s the right fit — in your brand voice — and links them directly to it. They arrive on the tour page already convinced.

Example recommendation in your voice:

“As a solo traveller who loves culture and flexibility, you’ll love our Amalfi Coast Walking Tour — 8 days, small group, free afternoons in Positano. Check it out →

When embedded on your website, visitors don’t need an account to use it. (Visitors who access it via the ChatGPT store will need a free ChatGPT account.)

Why It Works

Internet marketing for tour operators that actually converts.

Captures leads at peak buying intent

Someone using a tour finder is actively deciding to book — not browsing, not saving for later. You capture their email at exactly the moment they’re most likely to convert.

Works 24/7 without you

Captures leads at 2am on a Sunday. Converts visitors while you’re running a tour, on holiday, or away from your desk. No travel agent or operator involvement required.

Slash your customer service workload

Hours every week — or staff costs — spent answering the same pre-booking questions on repeat. The Tour Finder handles it all automatically, without you, without a team member, without a salary.

Bypasses price comparison — they’re already sold

A visitor matched to a specific tour stops shopping around. They’re no longer comparing your prices with competitors — they’re deciding when to book this tour, with you.

Kills choice paralysis — and drop-off

A long catalogue can overwhelm visitors into leaving. A guided experience keeps them engaged, narrows their options, and sends them to one or two specific tours — already convinced it’s right for them.

Sounds like you — and builds connection from the first interaction

Every question and recommendation is written in your brand voice — warm, expert, and distinctly yours. Visitors experience your personality before they’ve even spoken to you, which builds trust and makes them far more likely to book.

Built for your catalogue — not a generic template

This is a custom AI tool built around your specific tours, destinations, dates, and pricing. Every recommendation it makes is accurate to what you actually offer.

Pricing

One-time build fee. Yours to keep.

Priced by catalogue size — more tours means more training, more nuance, and more testing to get the recommendations right. One-time build fee. Optional monthly support available if you want ongoing maintenance.

Starter

997

Up to 10 tours in your catalogue

Approx. 2 weeks after your form submission / optional onboarding call

  • Custom AI Tour Finder built around your catalogue
  • Matches visitors by dates, budget, travel style & experience
  • Email capture at the start of the funnel
  • Onboarding call available (optional)
  • 2 revision rounds
  • Full setup guide (DIY)
  • Optional implementation add-ons available
Get Starter: €997 →

Pro

1497

31–50 tours in your catalogue

6 weeks  4 weeks after your form submission / optional onboarding call — priority delivery

  • Custom AI Tour Finder built around your catalogue
  • Matches visitors by dates, budget, travel style & experience
  • Email capture at the start of the funnel
  • Onboarding call available
  • 5 revision rounds
  • Full setup guide (DIY)
  • Optional implementation add-ons available
  • 30-min post-launch review call included
Get Pro: €1497 →
How it starts: After purchase you’ll receive a link to our intake form. Fill it in before we start — the more detail you give us, the better. The form includes an option to book an onboarding call if you’d like one. Build begins once we have your form responses, or after your onboarding call if you selected one.
What’s Included

What you get with your Tour Finder build

Every build includes:

  • A fully custom AI Tour Finder trained on your specific tours, destinations, dates, and pricing
  • Written in your brand voice — every question and recommendation sounds like you, connecting potential clients with your company from the very first interaction
  • Visitor matching by dates, budget, travel style, and experience level
  • Email capture at the start of the funnel — leads go straight to your list
  • Onboarding call available — book one via the intake form if you’d like to talk through your tours before we start
  • Revision rounds included (2, 3, or 5 depending on tier) — so it’s right before it goes live
  • Full setup guide — so you or your IT person can implement it yourselves
  • Delivered as files ready to embed on your WordPress site or publish to the ChatGPT store
Note on WordPress embedding: The setup guide covers the standard implementation. Some WordPress themes apply CSS that can affect how the tool displays — styling adjustments may be needed after embedding. If you’d rather not deal with this, the done-for-you implementation handles CSS conflicts as part of the full setup.
Implementation add-ons: Need us to handle the full setup? Options are available — we can discuss which is right for you on the onboarding call.
Get the Tour Finder — from €997 → One-time build fee  ·  Onboarding call available  ·  Revision rounds included
Optional Add-Ons

Want us to handle the setup too?

Every build comes with a full setup guide so you or your IT person can implement it. For those who’d rather hand it off completely, implementation add-ons are available — you can indicate your interest on the intake form and we’ll follow up.

€97

GPT Store Setup

We set up and publish your tool in the ChatGPT store. Requires temporary access to your OpenAI account. Note: visitors who find you directly through the GPT store won’t be captured on your email list unless they also visit your landing page. For full email capture, combine with the WordPress implementation below.

€597

Full Done-For-You Implementation

We handle everything: landing page, email capture form, automated delivery, API connection, full funnel setup and testing, and any WordPress CSS conflicts. Available for WordPress sites only. Requires temporary access to your WordPress site, email provider, Claude account, and backend hosting.

€647

Both Platforms

GPT Store + full done-for-you WordPress implementation. Maximum reach — GPT store for discoverability, WordPress funnel for email capture and reporting. Save €50 when you buy them together.

Laurel Robbins — AI strategist and adventure tour operator
Why Trust Me To Build This

Built by an operator, for operators.

I’m Laurel Robbins. I founded Monkeys & Mountains — one of Europe’s leading hiking tour companies — and grew it from a blog to helping over 1 million people explore the world.

I know exactly what it feels like to watch website visitors leave without ever getting their email. I built these tools to solve that problem on my own tours — and tested them on a real business before offering them to anyone else.

I now work as an AI strategist helping tour operators and travel agents use AI tools to get more leads and spend less time on repetitive work. I only build tools I’d use myself. I still do.

More about Laurel →
Questions

Everything you’re wondering

Visitors land on your page and enter their email to find their perfect tour — so you capture the lead right at the start. They then receive an automated email with a link to the Tour Finder. The AI asks about dates, budget, experience level, and travel style, then recommends the best-fit tours from your catalogue. They click through to the tour page ready to book, and you follow up with a warm, engaged lead.
It depends on how it’s deployed. When embedded on your website, visitors can use the Tour Finder without any account — they just use it. If you also publish it in the ChatGPT store, visitors using that version will need a free ChatGPT account. For maximum simplicity, the website-embedded version is the recommended option.
It works with any email provider that supports embedded forms or API integrations — Mailchimp, ConvertKit, BirdSend, ActiveCampaign, and most others. No WordPress plugin is required if your email provider supports embeddable forms, which most do. If you’re unsure, just mention it on the intake form and we’ll advise.
Pricing is tiered by catalogue size: up to 10 tours (Starter, €997), 11–30 tours (Growth, €1297), and 31–50 tours (Pro, €1497). The price difference reflects the training work involved — more tours means more data, more nuance, and more testing to get the recommendations right. If you have more than 50 tours, get in touch and we can discuss a custom build.
Build time starts from when we receive your completed intake form. Approximate timelines: Starter (up to 10 tours) — around 10 business days without a call, or 2 weeks if you book an onboarding call; Growth (11–30 tours) — around 3 weeks; Pro (31–50 tours) — around 4 weeks with priority delivery. Exact timelines are confirmed once we’ve reviewed your form.
The build fee is one-time. If you self-host on your website, you’ll need a Claude API account (separate from a claude.ai account — both are needed). API costs are minimal: approximately €2–5 per 1,000 interactions, so negligible at typical travel agency or tour operator traffic levels. If you publish to the ChatGPT store, you’ll need a ChatGPT Plus account at €20/month. Optional monthly support plans are available from €49/month if you want ongoing maintenance, updates, and optimisation.
Yes — the full setup guide walks through every step. If you have a standard WordPress site and an email provider, it’s manageable. That said, some WordPress themes apply CSS that can conflict with how the embedded tool displays — adjustments may be needed. If you’d rather not deal with any of that, the done-for-you implementation (€597) handles everything including CSS conflicts. Most operators either implement it themselves or hand it to their IT person.
The Tour Finder itself works on any website platform that allows you to embed a script or iframe — including Squarespace, Wix, Webflow, Shopify, Showit, and most other modern website builders. You’ll be able to embed it yourself using the setup guide. The one limitation is that the done-for-you implementation add-on (full funnel setup, landing page, email capture, and CSS conflict resolution) is only available for WordPress sites and the ChatGPT store. If you’re on another platform and want help with implementation, get in touch and we’ll see what’s possible.
Not at all — the Tour Finder works for any tour operator or travel agent with a catalogue of tours or packages. Whether you run cultural tours, city breaks, food and wine experiences, luxury travel, wildlife safaris, or any other type of trip, the same lead generation logic applies: help visitors find their best match, capture their email, and follow up with a warm lead. The tool is trained on your specific catalogue, whatever that looks like.
Happy to answer anything. Get in touch →
Want to start smaller?

Test AI lead generation on your tours for €497 first

The Adventure Lead Generator is a branded training plan that acts as a lead magnet — visitors enter their email to receive it and are automatically added to your list. It’s a particularly strong fit for operators running active tours like hiking, cycling, running, or multi-adventure trips. Simpler to build, lower investment, and a real way to see AI working for your business before going further.

Learn about the Adventure Lead Generator →
Ready?

Stop losing visitors who were ready to book.

Every visitor who uses a tour finder is already telling you they want to book. This makes sure they don’t leave without giving you their email.

Get the Tour Finder — from €997 → One-time build fee  ·  Onboarding call available  ·  Revision rounds included

Questions first? Get in touch →