Stop losing visitors. Start filling tours.
Custom AI tools built for adventure tour operators — proven to convert visitors into bookings and keep clients coming back. Done for you.
*From the training plan tool on Monkeys & Mountains tours
pays for the tool in full
*Monkeys & Mountains case study — Laurel’s own tour company
You’re running tours. Not a tech company.
You didn’t start this business to spend evenings answering “which tour is right for me?” emails. You didn’t sign up to watch website visitors disappear without a trace.
- Visitors land on your site, browse, and leave — and you have no way to follow up
- When clients aren’t fit enough for the tour, they don’t have the experience they dreamed of — and you want every single one of them to have the trip of their lives
- You know AI is a thing. You just don’t have time to figure out what it actually means for your business
- You know you do a better job than your competitors — but potential clients can’t see that yet, and you don’t know how to show them
That’s exactly why these AI marketing tools exist.
Custom AI marketing tools built around your tours — and your brand.
We build a custom AI marketing tool trained on your specific tours, your routes, and your brand voice. Your visitors use it to find their perfect tour or get a personalised training plan — and their email goes straight to your list. Available in the ChatGPT store or embedded on your WordPress site.
Two tools. Each solving a different problem.
One helps you convert website visitors into bookings. The other gives booked clients a reason to choose you over every competitor — and keeps your brand front of mind for months. You can start with one or get both.
The Booking Magnet: Tour Finder
Your 24/7 booking assistant. Matches visitors to their perfect tour, captures their email, and converts at peak intent — while you sleep.
Ideal for any adventure tour operator with multiple tours — hiking, cycling, rafting, safari, multi-sport. Asks visitors about their fitness level, dates, budget, and adventure style, then recommends the right tour and captures their email at the exact moment they’re deciding to book.
- ✓ Works 24/7 — converts at 2am, on weekends
- ✓ Captures emails at peak buying intent
- ✓ Pre-qualifies leads before they reach you
- ✓ Built around your full tour catalogue
The Client Success Training Plan
Set your clients up for success before they even pack their bags. Give them a reason to choose you over every competitor — and keep your brand top of mind for months.
Built for hiking, cycling, trekking, trail running, and other fitness-based adventure tours. Fully trained on your specific routes, elevation profiles, and what your clients actually need to prepare — not a generic plan.
- ✓ Trained on your specific tours and routes
- ✓ Differentiates you from every competitor
- ✓ Keeps your brand front of mind for months
- ✓ Reduces drop-outs and complaint emails
16 years in travel. These tools came from my own tours.
I’m Laurel Robbins. I founded Monkeys & Mountains — one of Europe’s leading hiking tour companies — and spent 16 years in the adventure travel industry building it from a blog into a business that’s helped over 1 million hikers explore the world.
I know what it’s like to wear every hat, answer the same enquiry emails, and watch website visitors disappear. So I built AI tools to fix it — and tested them on my own tours first.
I didn’t build these tools to sell them. I built them because I needed them. The €27,285 result in two months made me realise every adventure tour operator should have them.
I now work as an AI strategist helping entrepreneurs use AI to work smarter. But I’m still an operator at heart — and everything I build is grounded in what actually works in the field.
More about Laurel →Everything you’re wondering
Stop losing visitors. Start filling tours.
Choose the tool that solves your biggest problem right now. One extra booking pays for it.