Give clients a reason to choose you over every competitor — before they’ve even packed their bags.
A custom AI training plan built around your specific tours. Clients told us it was one of the deciding factors in why they chose us. It can do the same for you.
Get the Client Success Training Plan — from €997 → One-time build fee · Optional monthly support available · Starts with an intake form*Monkeys & Mountains Hiking Tours case study
You have great tours. Visitors compare you with competitors. Then book someone else.
They found you. They read your tours. They liked what they saw. Then they went back to comparing options — and someone else got the booking.
Most adventure tour operators say they care about their clients. The websites, the copy, the photography — it all looks the same. When everything looks equal, visitors choose on price or convenience.
Unless you give them a concrete reason not to.
The Client Success Training Plan is a fully custom AI tool trained on your specific tours — so every booked client receives a personalised training plan for the exact tour they’ve signed up for. It’s the difference between saying you value your clients and proving it.
€27,285
generated in 2 months from the training plan on Monkeys & Mountains Hiking Tours
Clients explicitly said the personalised training plan — which we value at €300 — was one of the deciding factors in why they booked with us instead of a competitor. That’s not a soft benefit. That’s a tool directly winning bookings.
Your client books. Your training plan makes them feel valued from day one.
Once a client books, you send them a link to their personalised training plan as part of your welcome process. They fill in a short form — fitness level, experience, and a few tour-specific questions — and you spend around 15 minutes reviewing the output and adding any final touches before sending it on. High value. Minimal effort.
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1
Client books their tour
You send them a link to the training plan tool as part of your post-booking welcome — a €300 value, included with their booking.
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2
They fill in a short form
Fitness level, experience, any specific challenges — such as training for a mountain hike when your client lives somewhere flat, or building cycling endurance without access to hilly terrain. Takes them a few minutes.
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3
You review and send their plan
The AI generates a detailed, personalised plan based on their answers and your specific tour data. You spend around 15 minutes checking and fine-tuning before it goes out.
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4
Your brand stays with them for 12–18 weeks
Most clients submit their form 12–18 weeks before departure. Every training session until they arrive, they’re following a plan built by you — and your brand is front of mind the entire time.
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5
They arrive prepared, confident, and already loyal
A client who’s trained specifically for your tour shows up ready. They have a better experience, leave better reviews, and are far more likely to rebook or refer friends.
When embedded on your website, clients don’t need an account to use it. (Clients who access it via the ChatGPT store will need a free ChatGPT account.)
Digital marketing for tour operators that works after the booking — and wins the next one.
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Gives clients a concrete reason to book with you
Not the cheapest, not the most convenient — you. Because you’re the only operator who sent them a personalised training plan worth €300 as part of their booking.
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Differentiates you from every competitor
Most operators say they value client experience. This proves it. When everything else looks equal, that proof is what wins — and keeps — the booking.
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Keeps your brand top of mind for 12–18 weeks
Most clients submit their form 12–18 weeks before departure. That’s months of your brand accompanying their preparation — every session, every week, right up to the moment they arrive.
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Solves real preparation challenges
Training for a mountain hike when you live somewhere flat. Building cycling endurance without access to hills. Preparing for a multi-day trek around a busy work schedule. The plan is built around their actual situation — not a generic fitness guide.
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Reduces drop-outs, complaints, and difficult conversations
Clients who train for your specific tour arrive ready. That changes the experience — and your reviews.
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Shows you genuinely care — not just say you do
Every operator claims to put clients first. A personalised training plan is the evidence. It’s what clients remember, mention to friends, and write about when they leave a review.
“Clients explicitly said the personalised training plan — which we value at €300 — was one of the deciding factors in why they chose us over a competitor.”
— Laurel Robbins, Monkeys & Mountains Hiking ToursOne-time build fee. Yours to keep.
Priced by the number of tours we train the tool on — more tours means more data, more nuance, and more testing to get the plans right. Note: a 6-day and a 10-day version of the same route count as two separate tours, since the difference in duration meaningfully changes the training schedule.
- Custom AI training plan generator built around your tours
- Personalised to each client’s fitness, experience & goals
- Written in your brand voice
- Works for hiking, cycling, trekking & all adventure sports
- Intake form to gather your tour data
- Onboarding call available (optional)
- 2 revision rounds
- Full setup guide (DIY)
- Optional implementation add-ons available
- Custom AI training plan generator built around your tours
- Personalised to each client’s fitness, experience & goals
- Written in your brand voice
- Works for hiking, cycling, trekking & all adventure sports
- Intake form to gather your tour data
- Onboarding call included
- 3 revision rounds
- Full setup guide (DIY)
- Optional implementation add-ons available
- Custom AI training plan generator built around your tours
- Personalised to each client’s fitness, experience & goals
- Written in your brand voice
- Works for hiking, cycling, trekking & all adventure sports
- Intake form to gather your tour data
- Onboarding call included
- 5 revision rounds
- Full setup guide (DIY)
- Optional implementation add-ons available
- 30-min post-launch review call included
How it starts: After purchase you’ll receive a short intake form to share your tour data — routes, distances, elevation profiles, and brand voice notes. Build begins once we have everything we need. Delivery timelines are approximate. Have questions before buying? Get in touch →
What you get with your build
Every build includes:
- A fully custom AI training plan generator trained on your specific tours, routes, distances, and elevation profiles
- Personalised to each client’s fitness level, experience, goals, and real-life training constraints — such as training for mountain terrain when your client lives somewhere flat, or preparing for a cycling tour without access to hills
- Written in your brand voice and tone — so every plan sounds like it came from you
- Works for hiking, cycling, trekking, and all adventure sports where preparation makes a meaningful difference
- Intake form to gather your tour data — no call required, though optional calls are available if you have questions
- Revision rounds included (2, 3, or 5 depending on tier) — so it’s right before your client receives it
- Full setup guide — so you or your IT person can implement it yourselves
- Delivered as files ready to embed on your website or publish to the ChatGPT store
Implementation add-ons: Need us to handle the full setup? Options are available — see below, or ask on the intake form.
Want us to handle the setup too?
Every build comes with a full setup guide so you or your IT person can implement it. For those who’d rather hand it off completely:
GPT Store Setup
We set up and publish your tool in the ChatGPT store. Requires temporary access to your OpenAI account. Note: clients who access the tool directly via the GPT store won’t be on your email list unless they also come through your landing page. For full tracking, combine with the WordPress implementation.
Full Done-For-You Implementation
We handle everything: landing page, delivery setup, API connection, full configuration and testing, and any WordPress CSS conflicts. Available for WordPress sites only. Requires temporary access to your WordPress site, email provider, Claude account, and backend hosting.
Both Platforms
GPT Store + full done-for-you WordPress implementation. Maximum reach — GPT store for discoverability, WordPress for seamless post-booking delivery and tracking.
Built by an adventure tour operator, for operators.
I’m Laurel Robbins. I founded Monkeys & Mountains — one of Europe’s leading hiking tour companies — and grew it from a blog to helping over 1 million people explore the world.
I built this tool because I needed it. The €27,285 in 2 months is from my own tours. Clients told me directly that the personalised training plan was a deciding factor in booking with us over a competitor. I tested everything on my own business before offering it to anyone else.
I now work as an AI strategist helping adventure tour operators use AI to get more bookings and deliver better client experiences. I only build tools I’d use myself. I still do.
More about Laurel →What clients say about working with Laurel
“The instructions were easy to implement and directly applicable — and we’re already seeing results from it.”
“I learned about custom GPTs — something I hadn’t thought of before — and now I’m excited to use them to streamline my business.”
“The custom GPT solution was a game-changer. Simple, actionable steps that make implementation easy — and strategies that genuinely help you grow revenue.”
This adventure tour operator marketing tool is for you if…
Most adventure tour operators who invest in this tool want to add meaningful value for booked clients — with minimal effort — while standing out from competitors on something other than price.
✓ Good fit
- You run adventure tours where physical preparation makes a real difference to the experience
- You want a concrete reason for clients to choose you, not just the cheapest option
- You want your brand in front of booked clients for months before they travel
- You want to reduce complaints, drop-outs, and difficult post-tour conversations
- You run hiking, cycling, trekking, or any fitness-based adventure
- You want high client value with minimal ongoing effort per client
→ Maybe not (yet)
- Your main goal is growing your email list with new leads — that’s the Adventure Lead Generator →
- You want to help website visitors find the right tour from your catalogue — that’s the Booking Magnet: Tour Finder →
Not sure? Get in touch → and we’ll work it out together.
This tool adds value for booked clients. These tools do something else.
The Client Success Training Plan is built for clients who’ve already booked. If what you need is further up the funnel, these may be a better fit.
A 6-week branded training plan for the activity of their choice that acts as a lead magnet — website visitors submit their email to receive it and join your list. Not trained on your specific tours, and less detailed than the Client Success plan, but a great low-risk way to start using AI for lead generation.
€497 one-time → For converting catalogue browsers The Booking Magnet: Tour FinderMatches website visitors to their perfect tour, captures their email at peak buying intent, and works 24/7. Especially powerful if choice paralysis is losing you bookings.
From €997 one-time →Everything you’re wondering
Stop competing on price. Start giving clients a reason to choose you.
€27,285 in 2 months. Clients who said the training plan was the deciding factor. Minimal effort per client. One-time build.
See pricing — from €997 → One-time build fee · Revision rounds included · Starts with an intake form